Seasonal Engagement Activation Curve: How Small Businesses Can Win Every Event Season
Every year, communities move through waves of excitement. Holidays, festivals, parades, summer markets, fall carnivals, school openings, spring cleanups, and winter celebrations fill the calendar. Yet only a small number of local businesses rise with the energy of these seasons. Most stay quiet and invisible. That is why I created the Seasonal Engagement Activation Curve. […]
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