If you’re a handyman looking to grow your business, here’s a shocking truth: 81% of people research a company online before deciding to hire them — and if you don’t show up, you don’t get the job. [Source: GE Capital Retail Bank’s Major Purchase Shopper Study] That means if you aren’t blogging on your website, you’re missing out on dozens of jobs every month.
Why Your Website Needs a Blog (Right Now)
The top 3 results on Google get 75% of the clicks. [Source: Backlinko] If your handyman business isn’t on page one, you’re basically invisible. Blogging helps your site climb the ranks by feeding Google fresh, keyword-rich content. Every blog post is another doorway to your business. No blog? You’re shutting those doors.
Blogs Build Trust — Fast
Imagine a potential client searching “how to fix a leaking faucet” and your blog shows up. Boom — you’ve just proven you’re an expert without even meeting them. That builds trust instantly. Blogs humanize your brand and give clients confidence that you know what you’re doing.
Your Competitors Are Already Doing It
Still not convinced? According to HubSpot, businesses that blog get 67% more leads than those who don’t. Handymen who blog regularly are showing up in local search results, answering customer questions, and ranking for things like “emergency handyman services near me.”
Target Local Jobs with Strategic Blogging
Here’s where it gets real: if you want more handyman jobs in your specific city, you need to blog about local issues. Try topics like:
- “Top 5 Home Repairs Every Homeowner in [Your City] Needs This Winter”
- “Why [Your City] Homeowners Should Check Their Roofs Before the Rainy Season”
- “How to Find an Honest Handyman in [Your City]”
Google loves location-specific content. And local homeowners love finding someone who understands their neighborhood problems.
Turn Simple Questions into High-Traffic Blog Posts
People are Googling handyman-related questions every single day. Here are real searches from Google’s “People Also Ask” section:
- “How much does it cost to hire a handyman?”
- “What does a handyman do?”
- “Can a handyman install a toilet?”
If your blog has the answers, your site becomes a go-to resource. More traffic = more trust = more jobs.
Blog Posts Work 24/7 to Bring in Leads
You can’t knock on doors or answer phones while you’re fixing drywall — but your blog can. A single post can show up in search results for years, bringing in leads on autopilot. It’s like hiring a salesperson who never sleeps.
Blogging Improves Your Google My Business (GMB) Ranking Too
Yes, your GMB listing shows up on local search — but it gets a major boost when linked with an active website. Google sees you’re relevant, updated, and trustworthy. Bonus tip: embed links from your blogs into your GMB posts.
Blogging Increases Conversions by Educating Visitors
When potential customers visit your site, they’re not always ready to hire — but if your blog educates them, builds confidence, and answers their worries, they’re far more likely to book. Blogs reduce friction in the decision-making process.
A Real Example: From Local Blog Post to High-Paying Gig
A handyman in Tacoma wrote a blog titled “How to Prep Your Home for Washington’s Rainy Season.” That blog ranked for several local keywords and brought in over 40 leads in two months. One turned into a $4,200 siding job. One blog. Massive return.
The Technical Side: SEO Without the Confusion
Each blog post is a chance to use keywords that people search for — like “drywall repair near me,” “affordable handyman,” or “handyman for seniors in [City].” Use headers (H2/H3), bullet points, and relevant internal links to keep it simple but powerful. Keep posts around 800–1200 words, and include real photos of your work when possible.
No Time to Write? Here’s What You Can Do
You don’t have to write it all yourself. Hire a freelancer, use voice-to-text tools, or work with local marketing experts. Even one post per month can make a difference. Think of it as investing in a tool that keeps working long after you’re done using it.
Final Thought: Blogging Isn’t Optional — It’s Survival
In 2025, being a great handyman isn’t enough. You have to prove it online. Blogging is your proof, your portfolio, and your best silent salesman. The longer you wait, the more jobs go to someone else who’s already doing it.
Don’t let your next big job go to your competitor. Start blogging. Get found. Get hired.