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In good times or bad, it’s hard to hire the A+ players, so prepare to use all the tools at your disposal. Most people think their recruiting arsenal is limited to salary, equity, and fringe benefits, but there is more than you can offer: YOUR VISION. For many people, money isn’t the most important motivational
Use all your tools Read More »
You can’t build a reputation on what you’re going to do. —Henry Ford Reference checking is a crucial part of recruiting a great team. However, most startups do it in a cursory and casual way after making a hiring decision. Courtesy of Amy Vernetti, here’s a short course on reference checking to improve your results.
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There’s one more test to apply to candidates, the Shopping Mall Test. “Life is too short to work with people you don’t like—especially in a startup.” This is how it works. Suppose you are at a shopping mall. You see a candidate before he notices you. At that point, you can do one of three
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Entrepreneurs and advertisers who haven’t, fortunately, found Google’s different rules are left considering how to advance non-physical brands. Indeed, even where there’s mindfulness that such direction exists, Google is ceaselessly going its policies. It is anything but difficult to commit errors, disregard updates, and pass up circumstances. The great news is, there are nearby showcasing
Tips on how to do local search Read More »
Strive for Internalization Internalization means getting people to believe in your product and its way of doing things. For example, people who have internalized Macintosh believe in a transparent; what you see is the what-you-get approach and individuals’ efficacy. The internalization of your product’s way of doing things is a powerful way to make it
Internlaization, complexities foster endurance Read More »
Kathleen Vohs, a professor at the University of Minnesota, conducted a series of experiments that examined the effect of money on people’s behavior. Here is a quick synopsis of three that provide insight into the impact of cash on behavior: Researchers told subjects that they were going to play Monopoly. The researchers provided $4,000, $200,
User of intrinsic methods Read More »
A pitch is a presentation of a business idea to potential business shareholders. People pitch a business because they require business resources. If the goal is to raise startup cash, the target of the pitch is a business investor. Investors don’t spread pitches across the table and pick the ones to fund based on financial
Importance of pitch in business Read More »