VESTED INTERESTS
KITSAP/BUSINESS—Startups don't need to pay high salaries because they can offer something better: part ownership of the company itself, Equity...
Strategies for Attractive Communication
As a custodian of business, what strategies should you deploy to ensure your customers seek your communications? Simple: reduce or...
YOU NEED TO DO ONE THING
On the inside, every individual should be sharply distinguished by her work'. KITSAP/BUSINESS—When assigning responsibilities to employees in a startup,...
Dramatize Your Expectations
KITSAP/BUSINESS—Make it clear to anyone you hire that working in a startup is different from what they are used to...
The Technique of Building a Team
GIST KITSAP/BUSINESS—Few tasks are more exciting than recruiting great people for a hot startup, and few factors are more critical...
Disclose Everything
SEATTLE/BUSINESS—If there's a crud in your company that you haven't or can't clean up immediately, disclose it to investors early...
Remember to Pitch Constantly
KITSAP/BUSINESS—Familiarity breeds content. When you are totally familiar and comfortable with your pitch, you'll be able to give it most...
Let One Person Do the Talking
KITSAP/BUSINESS—Many entrepreneurs believe that investors invest in teams, so they should demonstrate teamwork in their pitches. Using this reasoning line,...
Master the Fine Points
KITSAP/BUSINESS—If you obey the 10/20/30 Rule, your pitches will be better than those of 90 percent of entrepreneurs. To come...
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