KITSAP—The most famous and familiar ideas from experts were once unknown and unsuspected. The mathematical relationship between a triangle’s sides, for example, was secret for millennia. Pythagoras had to think hard to discover it. If you wanted in on Pythagoras’s new discovery, joining his strange vegetarian cult was the best way to learn about it.

Today, his geometry has become a convention—a simple truth we teach to grade-schoolers. A conventional fact can be substantial—it’s essential to learn elementary mathematics, for example—but it won’t give you an edge. It’s not a secret.

Remember our contrarian question: what important truth do very few people agree with you on? If we already understand as much of the natural world as we ever will—if all of today’s conventional ideas are already enlightened, and if everything has already been done—then there are no good answers. Contrarian thinking doesn’t make any sense unless the world still has secrets left to give up.


Of course, there are many things we don’t yet understand, but some of those things may be impossible to figure out— mysteries rather than secrets. For example, string theory describes the universe’s physics in terms of vibrating one-dimensional objects called “strings.”

Is string theory true? You can’t really design experiments to test it. Very few people, if any, could ever understand all its implications. But is that just because it’s difficult? Or is it an impossible mystery? The difference matters. You can achieve difficult things, but you can’t accomplish the impossible.

Recall the business version of our contrarian question: what valuable company is nobody building? Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable. If there are many secrets left globally, there are probably many world-changing companies yet to be started.

In the following article, we will reveal many secrets and help you understand them. STAY TUNED!!.

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