Kitsap County is growing at a rate that’s turning heads across Washington State. Between 2020 and 2024, the county saw a population increase of over 7%, outpacing many other regions, according to the U.S. Census Bureau. That growth isn’t just numbers—it’s reshaping real estate, business, and infrastructure in real time. So, what’s behind the boom?
Why Is Kitsap County Growing So Fast?
1. Strategic Location Without Seattle’s Price Tag
- Just a ferry ride from Seattle, Kitsap offers proximity to tech hubs without the cost of living.
- Ideal for remote workers seeking affordable housing and a better work-life balance.
2. Military Anchors Like Naval Base Kitsap
- With over 33,000 military and civilian personnel, the base is one of the largest employers in the state (source).
- Constant activity attracts contractors, suppliers, and family support services.
3. Booming Real Estate Market
- Median home prices rose 24% between 2020 and 2023 (Zillow, 2024).
- Demand for homes from Seattle transplants and military families keeps developers busy.
4. Infrastructure & Investment Projects
- Major projects like the Gorst Corridor improvement and Highway 16 expansion are modernizing transportation.
- Kitsap Transit’s new fast ferries improve access to Seattle and Bremerton.
How Is This Growth Impacting Local Businesses?
What does this mean for small businesses in Kitsap?
- Increased Foot Traffic: More residents = more customers.
- Rising Competition: Businesses from Seattle are moving in.
- Hiring Opportunities: A growing workforce allows more specialized roles.
- Digital Transformation: More residents are online—so web presence and SEO are essential.
Case Example: Bremerton’s Revival
A decade ago, downtown Bremerton had boarded-up storefronts. Today, it’s buzzing with coffee shops, coworking spaces, and boutiques—many run by locals who saw opportunity in Kitsap’s rise.
What Types of Businesses Are Thriving?
1. Service-Based Local Businesses
- Plumbing, landscaping, HVAC—home service businesses are booming with the housing surge.
2. Health & Wellness Services
- With aging demographics and incoming retirees, physical therapy, in-home care, and fitness studios are seeing demand spikes.
3. Restaurants and Cafes
- Poulsbo and Silverdale have seen a 30% rise in new food-related businesses in the last 3 years (KEDA data).
4. E-Commerce & Tech Startups
- Lower overhead costs + fast internet = more digital entrepreneurs setting up in Kitsap.
What Challenges Come with Growth?
1. Infrastructure Strain
- Roads, water systems, and schools are playing catch-up.
2. Housing Affordability
- As prices rise, locals worry about being priced out.
3. Talent Retention
- Small businesses must offer better benefits to retain skilled workers now being targeted by Seattle firms.
4. Digital Competition
- Local businesses need to invest in web design, local SEO, and social media to stay relevant.
What Can Small Businesses Do to Capitalize?
✓ Build a Strong Online Presence
- Having a website isn’t optional anymore. SEO-optimized websites that rank locally are essential.
✓ Leverage Local Partnerships
- Join the Kitsap Business Forum, BNI chapters, or local chambers to collaborate and get referrals.
✓ Stay Visible During Infrastructure Updates
- Road work or ferry delays can reduce foot traffic. Use Google Business and social media updates to stay connected.
✓ Attract Newcomers Through Localized Offers
- Offer “Welcome to Kitsap” discounts or service bundles for new residents.
Why Kitsap’s Growth Is Just Beginning
Kitsap’s boom isn’t a fluke—it’s a combination of affordability, livability, and strategic investment. With continued focus on digital transformation and infrastructure, it’s poised to stay on the list of Fastest-Growing Regions in Washington for years to come.
Final Takeaway: Act Now, Thrive Later
Whether you’re a plumber in Port Orchard or a boutique owner in Poulsbo, now’s the time to invest in your brand, online presence, and local visibility. Kitsap is growing fast—make sure your business grows with it.
Want to grow your business in Kitsap? Let’s talk strategy. Visit TheKitsap.com to get started.