On the inside, every individual should be sharply distinguished by her work’. KITSAP/BUSINESS—When assigning responsibilities to employees in a startup, you could start by treating it as a simple optimization problem to match talents with tasks efficiently. But even if you could somehow get this perfectly right, any given solution would quickly break down. Partly …
As a custodian of business, what strategies should you deploy to ensure your customers seek your communications? Simple: reduce or eliminate the traits and replace them with the following: 1. Put customers’ interests before your company. 2. Strive to provide a two-way platform for the customer to engage and co-create the brand communication along with …
KITSAP/BUSINESS—Startups don’t need to pay high salaries because they can offer something better: part ownership of the company itself, Equity is the one form of compensation that can effectively oriented people toward creating value for the future. However, for Equity to create commitment rather than conflict, you must allocate it carefully. Giving everyone equal shares …
BAINBRIDGE ISLAND, WA POPULATION—24,486 Bainbridge Island is a small city in western Washington state. It’s connected to Seattle by ferry. The forested Bloedel Reserve has landscaped gardens and trails. Nearby, coastal Fay Bainbridge Park and Campground feature an east-facing beach with the Cascade Mountains and Puget Sound views. SILVERDALE, WA POPULATION—21,677 Silverdale is a town …
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KITSAP/BUSINESS—For people to be fully committed, they should be adequately compensated. Whenever an entrepreneur invests in his company, the very first thing he should be thinking about is how much he will pay himself? Yes, a company does better the less it pays the CEO—that’s one of the single most evident patterns noticed in a …
KITSAP/BUSINESS—Companies also realize that a good mood is contagious and can spread from one person to another. Were you not convinced? What do you do when a baby smiles at you? Smile back, of course. So the mood of the people providing a service is also contagious. Psychologists label it as emotional contagion7—the phenomenon of …
Evangelism comes from the Greek word that means “to proclaim the good news.” “When people believe in your product, they will help you succeed through credible, continuous, and cost-effective proselytization.” Evangelism is not mucked up with the desire to kill competitors and make fortunes. Customers don’t care if you want to destroy the competition. They …
There’s one more test to apply to candidates, the Shopping Mall Test. “Life is too short to work with people you don’t like—especially in a startup.” This is how it works. Suppose you are at a shopping mall; you see a candidate before he notices you. At that point, you can do one of the …
KITSAP/BUSINESS—Make it clear to anyone you hire that working in a startup is different from what they are used to and separate from the movies and sitcoms. For the former, you need to ask, “Can you fly coach, function without a secretary, and stay in cheap motels?” You might scare off a few desirable prospects, …
GIST KITSAP/BUSINESS—Few tasks are more exciting than recruiting great people for a hot startup, and few factors are more critical to success than great people. It’s not enough that candidates are qualified to work for your startup; they must also believe in your product because working for a startup is closer to a religion than …