The Kitsap

Starting a business can seem like a mountain of a task. But the amount of time, money, and risk involved all depends on the business idea people chase. Contrary to popular belief, there are actually many ways to start a business that let them focus less on the logistics and upfront costs and more on […]

Brand awareness is simply a marketing concept that describes how well prospective customers recognize a product or service.  Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service. In the case of a small business, their level of brand awareness may not

Small businesses are major drivers in the U.S. economy, spurring local job creation and innovation while also fostering entrepreneurship among women, minorities, veterans, and other portions of the population. Nationally, small businesses account for 48 percent of all American jobs and contribute 43.5 percent of U.S. Gross Domestic Product (GDP). Even though these businesses are considered

Inflation is defined by the rate at which the value of a currency is falling and, consequently, the general level of prices for goods and services is rising. Inflation is a natural occurrence in an economy, but inflation hedging can be used to offset the anticipated drop in a currency’s price, thus protecting the decreased purchasing power. Inflation hedging

There are many different ways a business can become sustainable: reducing waste, preventing pollution, adopting clean energy, conserving water, greening the planet by planting trees, using sustainable materials, making their products sustainable, and by adopting sustainable business travel policies. Making business travel sustainable doesn’t only benefit the environment, but it also benefits the company. By

Gas prices reached a record high in mid-March with the national average hitting $4.33 per gallon of regular unleaded gas and more than $5.13 for diesel according to tracking by AAA. The national average gas prices have since come down slightly but still remain high. And some states continue to see average prices topping $5 a

Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time). However, there are key strategies that can help scale small businesses’ marketing efforts. Emphasize

Antarctica is the coldest, iciest place on Earth, which makes the recent warming event particularly worrying for many scientists. Just a month ago, data showed Antarctica would set a record this year for the lowest sea-ice extent, the area of ocean covered by sea ice around the continent. Warming temperatures are making the collapse of

The progress of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world, creators can launch real, viable businesses capable of creating millions of dollars a year. While science and technology have reduced the barrier to entry to starting a business, there are still a bunch of problems just

BREMERTON — When a Minneapolis police officer Derek Chauvin murdered George Floyd in May 2020, Darryl Riley used to read and understand “Up from Slavery,” Booker T. Washington’s autobiography. He was once especially moved by the pace of his ancestors, within fewer than 50 years of emancipation, to find prosperity and found locations like “Black Wall Street” in Tulsa,