In today’s digital age, having a strong online presence isn’t just a luxury—it’s a necessity, especially for small businesses like handymen. Surprisingly, many handymen still operate without a website, and it’s costing them more than they might realize.
In fact, a staggering 87% of handymen without websites are missing out on local clients. Here’s why:
1. Digital Presence Equals Visibility
Imagine you’re a homeowner in need of a quick repair. What’s the first thing you do? Like most people, you probably pick up your smartphone or hop on your computer to search for a handyman near you. In fact, 87% of consumers begin their search for local services online. If a handyman doesn’t have a website, they’re virtually invisible to this large pool of potential clients. Without a digital presence, these handymen are missing out on being discovered by customers right in their local area who are ready and willing to hire.
2. Credibility and Trust
A website isn’t just a place to list your services; it’s a powerful tool for building trust. In the digital world, a website is your storefront, your portfolio, and your first impression all rolled into one. 70% of small businesses have a website because they understand that clients are more likely to trust a business with an online presence. Without a website, potential clients might question the professionalism and credibility of a handyman, leading them to choose a competitor who does have a website, even if their services are more expensive or less comprehensive.
3. Local SEO and Mobile Search
Did you know that over 50% of all Google searches are done on mobile devices? This means that more and more people are searching for services while on the go. A handyman with a well-optimized website can appear in local search results, especially if they have focused on local SEO strategies. Terms like “handyman near me” or “local handyman services” are frequently used by potential clients. Without a website, handymen are missing the chance to be seen by this mobile audience and are effectively handing over business to competitors who have embraced the digital world.
4. Meeting Customer Expectations
Today’s customers expect businesses to have an online presence. It’s as simple as that. They want to know what services you offer, read reviews, see examples of your work, and contact you with ease. 92% of consumers say they are more likely to choose a business that has detailed online information, including a website. If a handyman lacks a website, they’re not meeting these basic customer expectations, which can lead to lost business and missed opportunities to build a loyal customer base.
5. Gaining a Competitive Edge
In a competitive market, standing out is crucial. A website allows handymen to showcase their unique skills, display customer testimonials, and highlight any special offers or services that set them apart from the competition. Businesses with websites are 50% more likely to grow than those without. This is because a website acts as a platform to differentiate yourself, showing potential clients why they should choose you over the competition. Without this tool, many handymen find themselves struggling to compete, often losing out to those who have a stronger online presence.
6. Cost-Effective Marketing
Traditional advertising methods like flyers, newspaper ads, or even word of mouth can only go so far. They are often expensive and don’t have the broad reach that online marketing offers. A website provides a cost-effective way to market your services to a wide audience. 80% of consumers research a company online before making a purchase decision, so having a website is crucial for attracting new clients. Moreover, with tools like Google Ads or social media advertising, handymen can target their marketing efforts specifically to the local areas they serve, ensuring they reach the right audience at a fraction of the cost of traditional marketing.
7. Future Growth and Adaptation
The digital landscape is constantly evolving, and businesses need to adapt to stay relevant. Having a website allows handymen to grow their business over time, adding new services, expanding into new areas, and even selling products or offering online booking. Businesses with websites are 30% more likely to adapt to changing market trends. As more consumers turn to online platforms for their service needs, having a website ensures that handymen can keep up with these trends, continuously attracting new clients and growing their business.
How This Relates to TheKitsap.com
For local handymen in Kitsap County, these statistics highlight the critical need to establish a robust online presence. TheKitsap.com can serve as a valuable resource, guiding handymen on how to create and optimize their websites to attract more local clients. By providing practical tips, real-life examples of successful local businesses, and even offering website-building services or templates, TheKitsap.com can help handymen bridge the digital gap and capture the business they’re currently missing out on.
Conclusion: The evidence is clear—without a website, handymen are missing out on a significant portion of potential business. By taking the leap into the digital world and establishing a strong online presence, handymen can not only meet client expectations but also gain a competitive edge, reduce marketing costs, and set the stage for future growth. If you’re a handyman in Kitsap County, it’s time to stop missing out on local clients and start building your online presence today. Visit TheKitsap.com for more information on how to get started.
Source for Stats and claims –
On The Map Marketing, HubSpot Blog, G2, ConsumerGravity