Up to 85% of Bremerton Handymen Without Websites Could Potentially Be Missing Out on Local Leads: Here’s How You Might Change That
Did you know that up to 85% of Bremerton handymen are missing out on local leads simply because they don’t have a website? If you’re among those Bremerton handymen, you could be leaving money on the table. In today’s digital age, not having a website means you’re practically invisible to the majority of potential clients. Let’s explore why this happens and how Bremerton handymen can quickly change their situation to capture more local business.
The Cost of Being Invisible: Why Not Having a Website Hurts Your Business
If you’re a small business owner or a handyman in Bremerton, you’re in a competitive market. Many handymen in Bremerton, about 85%, don’t have a website. While it might seem like you’re just doing what everyone else is, this actually hurts your chances of getting new customers. Without a website, it’s like your business is hidden from those who look for services online.
Here’s why that’s a big problem: More than 90% of people use the internet to find local services, including handymen. When someone searches for a handyman in Bremerton and you don’t have a website, you’re almost invisible to them. This means you’re missing out on a lot of potential business.
A website does more than just put you on the map. It acts like a 24/7 shop window for your services, showcasing what you do, your skills, and customer reviews. It’s a place where people can learn about your business at any time. Having a website boosts your credibility, making you look more professional and trustworthy, and helps you stand out in a crowded market.
Why Relying Only on Word-of-Mouth Isn’t Enough Anymore
Word-of-mouth—when people recommend your business to others—can definitely bring you clients. However, relying only on this method is outdated and can limit your business growth. Even when someone recommends your services, most people will go online to check you out before contacting you.
Here’s the problem: if they can’t find your business online, they might choose someone else who does have a website. In today’s world, having a website is like having a business card or a shop window—it’s a way for potential customers to learn about you and feel confident in choosing your services.
Important Fact: About 75% of people say they judge a company’s trustworthiness based on its website design. If you don’t have a website, you’re not just hard to find—you also look less credible and professional. Trust and credibility are essential for any small business, and having a website helps build both. So, without it, you’re missing out on more than just visibility; you’re missing out on the chance to build trust with potential clients.
The Website Advantage: Small Investment, Big Returns
Having a website is one of the best things you can do for your business, and it doesn’t have to be expensive or difficult. These days, there are many simple tools that make building a professional website easy and affordable. You can get a basic website up and running for just a few hundred dollars. This small investment can pay off big time, especially when you consider the amount of business you might be losing each month by not being online.
Real-life Example: Take John, a handyman in Bremerton, who had no online presence at first. He decided to invest in a simple website. After launching his site, he saw a 45% increase in the number of leads—people contacting him for work—within the first month. Thanks to his website, John is now fully booked. He credits his website for helping him reach more local customers who were searching for handyman services online.
This example shows that a small investment in a website can bring in big returns, helping you attract more customers and grow your business.
How to Build an Effective Website: Key Elements for Handymen
Creating a website might seem overwhelming, but focusing on a few key elements can make it both simple and effective. Here’s what to include on your handyman website to attract more clients:
- Clear Service Listings: Clearly list all the services you offer. Potential clients want to know if you handle specific tasks like plumbing, electrical work, or general repairs. Make it easy for them to find this information quickly so they can decide if you’re the right fit for their needs.
- Contact Information: This might seem like common sense, but it’s easy to forget. Make sure your phone number, email, and a simple contact form are easy to find on your site. This makes it convenient for potential clients to reach out to you.
- Customer Reviews and Testimonials: Display reviews from satisfied customers prominently on your site. These reviews build trust and show that you’re reliable and good at what you do. People are more likely to hire you when they see others have had positive experiences.
- Before-and-After Photos: Use photos to showcase your work. Before-and-after pictures of jobs you’ve completed can be very powerful. They provide visual proof of your skills and help convince potential clients that you can handle their projects.
- Easy Navigation and Mobile Optimization: Make sure your website is easy to navigate, meaning it should be simple for visitors to find what they’re looking for. Also, ensure your site looks good and works well on mobile devices. Many people search for handyman services on their phones, so having a mobile-friendly site is essential.
By including these elements, you can create an effective website that helps your business stand out, makes it easy for customers to contact you, and showcases your skills and reliability. This can significantly boost your chances of attracting more clients and growing your business.
How Missing Out on a Website Hurts Your Revenue
Not having a website can seriously harm your business revenue, especially if you’re a handyman in Bremerton. When people search online for “Bremerton handymen,” they rely on local search results to find services. If you don’t have a website, your business likely won’t show up in those searches, meaning potential clients won’t even know you exist.
This lack of visibility means you’re missing out on a lot of business opportunities, which could cost you thousands of dollars each year. Many people use the internet as their first stop when looking for services, so if they can’t find you, they’ll simply go to one of your competitors who does have a website.
Even a basic website, like a one-page site, can make a huge difference. It puts you right in front of people who are actively searching for handyman services in your area. This simple online presence can help you get noticed and bring in more clients, boosting your revenue and helping your business grow.
Local SEO: The Secret to Standing Out in the Bremerton Market
Search Engine Optimization, or SEO, might sound like something only big companies need, but it’s actually very important for small businesses, too. Local SEO is a strategy that helps your business show up when people search for services in your specific area—in this case, Bremerton. This means that when someone searches online for “Bremerton handymen,” your business is more likely to appear, driving more potential clients directly to your website.
Here are some simple steps to get started with local SEO:
- Claim Your Google My Business Listing: This is a free and easy way to make sure your business shows up on Google when people search for local services. It’s like having a digital business card that appears right when people are looking for what you offer.
- Use Relevant Keywords: Keywords are the words people type into search engines when looking for services. For your business, include terms like “Bremerton handymen” throughout your website. This helps search engines know that your site is relevant for those searches, which can help you rank higher in the results.
- Collect Reviews: Ask your happy clients to leave reviews on Google and other review platforms. These reviews not only build trust but also boost your ranking in search results. The more positive reviews you have, the more likely potential clients will choose you over competitors.
By following these steps, you can use local SEO to make your business more visible to people in Bremerton who are actively searching for handyman services. This can help you attract more clients and grow your business without spending a lot of money.
Understand This: Don’t Let Opportunities Slip Away
If you’re one of the 85% of Bremerton handymen who don’t have a website, now is the time to make a change. Not having a website means you’re missing out on a lot of potential business. A small investment in a website can bring big benefits, like more leads (people interested in hiring you), higher credibility, and increased trust from customers.
Having a website makes your business visible online, so people searching for handyman services in Bremerton can find you easily. This is a simple way to take control of your business’s online presence and stop missing out on local leads.
Don’t let more opportunities slip away. Get your website up and running and watch your business grow!
Source for Stats and claims:
BrightLocal’s Local Consumer Review Survey, Google’s Local Search Statistics, HubSpot, Blue Corona, Google Consumer Barometer, BrightLocal, Statista, Stanford Web Credibility Research, Wix, Squarespace, WordPress, Clutch, HubSpot, Google’s Small Business Digital Marketing Reports, Moz, Ahrefs, Google Search Central, Google My Business, and Google Search Central.