Video marketing is a great way to connect with customers and provide value to your target audience. Without a doubt, videos are a lot of work. They take a lot of time to create and shoot, and the editing process can be tedious. However, the payoff is worth it.
Recent studies have shown that an average of 33.7% of people spend between four and 10 hours a week watching videos online, with another 27.2% stating that they spend more than 10 hours a week watching online videos.
These numbers have skyrocketed quite a bit, especially due to the pandemic. 68% of consumers say that the pandemic has impacted the amount of video content they watch online, with 96% reporting that their total time has, indeed, increased.
JUST A FEW OF THE ADVANTAGES OF USING WEB VIDEO CONTENT:
• Dwell time- video content increases the amount of time that people spend on your site
• Video is a fast and efficient way to communicate information to clients, investors, and staff
• Research shows that including some of your staff in a video increases consumers trust in your company
• Video ads convert to more sales – including a video ad in a product description increases the chances of the item being purchased by 35%
• Emails and newsletters that contain videos have a much higher click through rates
• People are lazy! They prefer to watch a video than read!
BENEFITS OF VIDEO PRODUCTION FOR YOUR SMALL BUSINESS
- Creative Brand Awareness
What makes video production so special is that it combines visuals with audio, simulating a real-life experience. Video can help make consumers feel they have experienced a product even if they’ve never bought it. Out of all the different ways to build a brand, video is the most powerful because of its production techniques.
- Easy on the Eyes
Online video is much easier to watch than reading a book. As important as reading is, video is simply more enjoyable and allows the viewer to relax. People like to watch videos partly because it doesn’t require much effort, whereas reading is more like actual work.
- Search Engines Reward Video
As mentioned, videos are primarily educational in nature. Due to this, they are incredibly valuable to consumers. Search engines are constantly trying to provide the most valuable results in their search queries, and video often provides that value. This is why when you do a search on Google or Yahoo or Bing, video tends to show up as well as your standard SERP entries.
- Videos Can Be Recycled
One of the great things about video content is that when you have a final product, it doesn’t necessarily stop there. You can take that final video and you can chop it up into sections and use those as shorter videos to send out through your social media channels.
- Increased Traffic
Videos can be responsible for increasing traffic on the internet. How? More people are likely to engage with videos than with text or images.
There are various companies that work on corporate video production. They create concise video introductions and give full coverage of your brand’s story. By using corporate videos, you are engaging your customer and diverting traffic towards your brand.