Anticipate the Future Kitsap county.

Kitsap County: If You’re reading this article as you begin to raise money or after you’ve raised a seed round. It’s useful for you to understand the total picture of what each round of capital means. Let’s have a detailed analysis of each one of them.

SEED = SIZZLE. This is the first outside money that you raise. The order of magnitude is $100,000—$250,000. Sources include friends and family as well as angels. At this point, you’re selling on dreams, fantasies, and delusions—in other words, this round is about sizzle.

SERIES A = STEAK. In this round, venture capitalists enter the picture. Their bet on you amounts to $1—3 million dollars. You can’t depend on sizzle anymore because big money is at stake (no pun intended). Now your product has to be generating revenue.

SERIES A = STEAK

In other words, this round is about steak, not sizzle.

SERIES B = STEROIDS. The steak was good. Customers are buying it and eating it. Now the company needs an injection of steroids to get to the magical $100 million yearly revenue rate. You’re going to use this money to scale your business. Luckily, no urine tests are required for entrepreneurs.

SERIES C = SYCOPHANTS. If you make it to this round, you probably don’t need money anymore. This other series is just when the capitalist system collapses, or Google/Apple/Amazon decides to enter your business. At this point, investors are buying— you’re not selling—so they are sucking up to you to jump on a winner.

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