Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation.
You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line.
With so many businesses pivoting their products and services due to high inflation and unable to afford opportunity losses, we thought it fitting to give some guidance around this topic.
Offer loyal customers an exclusive preview
Your loyal customers are a key part of how to promote your product because they are most likely to not only buy it but also promote it to their networks.
This can take the form of a private, in-person or virtual pre-launch party, an online tour, preview, or demo. Or, it could even be a special invitation to test it out and give feedback.
Use Entry Pop-ups to Grab Attention
The best time to grab your visitors’ attention is as soon as they open your website. That’s what entry pop-ups allow you to do.
With an entry pop-up you can promote a new product and increase its visibility right from the start. You can highlight a new product or use opt-in forms for subscriptions.
Re-target Visitors With Exit Offers
Re-targeting customers after they’ve explored your website and right when they’re about to leave is also one of the best ways to promote a product or an offer.
Using an on-site exit offer to re-target a customer who didn’t make a purchase can lead to last-minute changes in purchase decisions and impulse buying.
Email is one of the most consistently effective channels for acquiring new customers. And while channels like search can take a while to start generating organic traffic, email marketing can start working right away. That’s why you should be using email to promote your store.
YouTube has become one of the world’s largest search engines for finding fresh content. What’s more, YouTube videos can also rank in traditional search engines like Google. This presents a huge traffic opportunity.
You don’t need to create a viral video to get results on YouTube. You can still promote your products with interesting or helpful videos. Many people may already be looking for your
Run a contest
Contests are an easy and affordable way to get your brand in front of a lot of people. By giving away your product, you can make sure your contest gets in front of the right kind of people: potential customers.
However, many contests fail. There are a few key mistakes to avoid when running a contest to promote your business.
Appearing at Trade Shows
Trade shows are an example of “business-to-business marketing.” When you rent space at trade shows that are interested in your product, you sell your product and you also create relationships with people who’ll tell other people about you. This is an especially invaluable tool for niche product industries.
Cold Calling Potential Customers
Calling or emailing companies seems like an ideal fit for carrying your products and is a direct way to make an impression. This method intimidates a lot of people, however, and it isn’t for the faint of heart, but its boldness has the potential to pique interest.
Blog about it
Blogs allow you to create an informative yet conversational pitch for your product. Long-form content through a blog post can help establish a source of information about a product. You can also utilize voices from outside your company to create trust with your audience.
Guest blogs from an industry thought leader or influencer that review or discuss your product can reach a wider customer base since you combine your brand with theirs.